I wanted the visual to feel both high-end and relatable, so I illustrated a stylish woman walking her small dog down a palm-lined street to give it a relaxed, lifestyle vibe. This approach was crafted with millennial and Gen Z pet owners in mind—those who care deeply about both their dog’s nutrition and the visual appeal of the products they choose.

Instead of using product photography, I opted for a clean, vector-style illustration to keep the overall look cohesive and unique. I made sure to highlight the key ingredients. My goal was to create something that stands out on the shelf, feels thoughtful and modern, and speaks to the loving connection between small dogs and their humans.