After an insightful meeting with the ASI team, I explored key concepts such as community, collaboration, inclusivity, and intergenerational support—values that became the foundation of my design.

Inspired by the idea of a hand tower, a symbol of trust and collective strength, I developed a visual identity that feels vibrant, welcoming, and full of energy. The curvy lines represent movement and resilience, while the hand tower and extended roads symbolize interconnection and the journey of building stronger communities together. I used ASI’s colorful brand palette to communicate optimism and unity. The final design system included an event logo/wordmark, posters in multiple sizes, a postcard, web banner graphics, Whova content, a sticker, and a series of environmental graphics including directional signage, a podium sign, and a modified floor plan—ensuring a cohesive experience across print, digital, and physical spaces.